Spill the Tea with the Head of Advertising and Social Media at United Airlines, Maggie Schmerin

04 Jan

 

Recently honored by Crain's Chicago Business, and named to the "40 under 40" list by PR Week, Maggie Schmerin is one of the most accomplished and creative professionals in corporate communications.

In our first "Spill the Tea" of 2021, Maggie talks to Helen about what it was like for the airline industry when Covid-19 hit. She discusses the strategies she undertook to navigate the crisis, her favorite recent campaign, and more. Today, United is among the airlines that recently volunteered charter flights and staff to shuttle the vaccine around the world as quickly as possible. 

We were honored to catch up with Maggie, and we hope you enjoy this interview!

 

Tagged With: social media, marketing agency

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